#commerce media

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#commerce-media
Marketing tech
fromThe Drum
1 week ago

What commerce media can learn from the Pittsburgh Steelers

Commerce media must adopt patience, simplicity, trust, and smart standards plus standardized measurement to convert rapid growth into long-term, customer-focused success.
Marketing tech
fromAdExchanger
1 week ago

Scale Without Sacrifice: Unlocking Commerce Media's Next Chapter | AdExchanger

Commerce media networks must make inventory interoperable and programmatically accessible via DSPs and SSPs while preserving targeting, measurement, and unique strengths to scale demand.
E-Commerce
fromwww.housingwire.com
1 month ago

RE/MAX, Magnite team up on commerce media business

RE/MAX partners with Magnite to enhance its commerce media strategy, utilizing first-party homebuyer data for targeted advertising.
#retail-media
fromAdExchanger
2 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Media industry
fromThe Drum
3 months ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromAdExchanger
2 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Media industry
fromThe Drum
3 months ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
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