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fromExchangewire
3 weeks ago
Marketing tech

Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments

Marketing tech
fromMarketing Dive
1 month ago

American Express debuts ad network boasting contextual targeting prowess

American Express launched Amex Ads, an ad network leveraging first-party data from 34 million U.S. cardholders to expand into commerce media advertising.
Marketing tech
fromAxios
1 month ago

Exclusive: American Express launches Amex Ads

American Express launched Amex Ads, a direct-sold display ad platform using transaction and travel data to target 34 million U.S. card members on Amex-owned properties.
fromExchangewire
3 weeks ago
Marketing tech

Kargo & Vudoo Unite to Deliver Scalable, Shoppable Ad Formats Across Premium Publisher Environments

more#commerce-media
#retail-media
fromAdExchanger
4 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Media industry
fromThe Drum
5 months ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
fromAdExchanger
4 months ago
E-Commerce

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Media industry
fromThe Drum
5 months ago

Why 'retail media' has evolved into 'commerce media' - and what that means

Retail media has evolved into a comprehensive commerce media ecosystem that transcends traditional advertising methods.
more#retail-media
Marketing tech
fromExchangewire
1 month ago

Digest: Google's Ad Tech Trial Nears Judge's Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange - ExchangeWire.com

DOJ pursues structural remedies for Google's ad tech dominance while Amex, Duolingo, and Mozilla expand ad-platform offerings and partnerships.
Marketing tech
fromThe Drum
2 months ago

Claritas wins Amazon certification - and potential blueprint for simplifying commerce media

Claritas's Clair AI, certified to run across Amazon Ads inventory, enables real-time optimization, sharper personalization, and simplified measurement across commerce media channels.
E-Commerce
fromwww.housingwire.com
3 months ago

RE/MAX, Magnite team up on commerce media business

RE/MAX partners with Magnite to enhance its commerce media strategy, utilizing first-party homebuyer data for targeted advertising.
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