We're underestimating the fluidity and opportunity between physical and digital consumer behavior in marketing. Marketers and their associated media spend still obsess a little too much on things like digital metrics, social metrics, viewership, etc. We forget that as consumers, we bought it, we watched it, we listened to it, we viewed it—that's a very fluid experience through the digital and physical world.
In the early 1960s, when FM radio (which had been around since the 1930s) finally gained mass adoption in cars, drivers had the welcome option of tuning into the non-commercial band (88.1 to 91.9 MHz) and escaping from relentless AM band advertising. Commuters got even more relief with the advent of in-car media such as 8-track tapes, cassettes, CDs, and at least some parts of satellite radio.
"I think there are two tracks in terms of how it changes things. The first is the self-service... we will launch Commerce Go as a self-service tool by the end of Q1 next year. That means an advertiser can go online, put in their credit card information, and have campaigns up and running in 10 minutes. It is competitive with some of the self-service tools from Meta with Advantage+ or from Google with Performance Max"
