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Digiday
3 months ago
Online marketing

What this year's Super Bowl ads said about diversity, influencers and commerce

Super Bowl LVIII on CBS drew the biggest-ever single TV audience of more than 126 million.
Super Bowl advertising continues to shape diversity, influencer marketing, and commerce media. [ more ]
Exchangewire
6 months ago
Online marketing

Commerce Media: Advertising's New Playground?

Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms. [ more ]
Exchangewire
6 months ago
Online marketing

Commerce Media: Advertising's New Playground?

Commerce media is a growing trend in the advertising world that is set to transform the industry.
The COVID-19 pandemic and the decline of third-party cookies have accelerated the rise of commerce media.
Current trends in commerce media include leveraging social media platforms for targeted advertising and integrating e-commerce features directly into digital platforms. [ more ]
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Digiday
6 months ago
Marketing

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

E-commerce companies and mass merchants are monetizing first-party data and ad inventory for more effective consumer reach and engagement.
Retailers like Costco, Best Buy, and Home Depot have seen rapid growth after launching their commerce media and data solutions. [ more ]
Digiday
6 months ago
Marketing

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

E-commerce companies and mass merchants are monetizing first-party data and ad inventory for more effective consumer reach and engagement.
Retailers like Costco, Best Buy, and Home Depot have seen rapid growth after launching their commerce media and data solutions. [ more ]
Digiday
6 months ago
Marketing

Q&A: How brands and retailers are using commerce media and data for more accurate campaigns

E-commerce companies and mass merchants are monetizing first-party data and ad inventory for more effective consumer reach and engagement.
Retailers like Costco, Best Buy, and Home Depot have seen rapid growth after launching their commerce media and data solutions. [ more ]
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